Tuesday, March 1, 2011

Captain Crunch, "Captain Hunk"

"Captain Hunk," Captain Crunch

The reason why this product is unique for woman, is because its driven toward Children normally. Cereal seems to always have the same age group targeted, Kids. "There campaigns where the approach is more thematic, were the graphic design looks and feels must be paramount."(page 192) They have the tricky Rabbit, the hopping cool frog, Cavemen characters, and many more. The only cereals that target women of ages 21 to 35 is the healthy and plain cereal, that make you loose your taste buds just to eat it. Driven by the obsession of loosing weight. " If you examine the premise of some extremely creative films and books, you will notice the "what if.." What if we took a child symbol and turn it into the dream men for young women? Recipe is to take Captain Crunch and add a little studness from Fabio to the brand. Little do we know Captain Hunk,"Captain Crunch" is a healthy alternative to eating healthy cereal, but with taste.

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