The media plan I have for Captain Hunk will be very direct to the consumers I am trying to reach. Advertisement will appear on television commercials, popular magizines, newspapers and outdoor billboards. This is what I have in mind!!
Each of these promotions will happen each through a one-year media plan. First the commercial will run through out the full year. Once a week each month for the full 12 months, airing on local channels. The print ads will happen with in first four moths of the year. Starting with Cosmo, glamour, Redbook, and parenting magazine, than the ad will re-run in the same order for another for the next four months in the year. Having a full eight-month run in major magazines. The newspaper placement will be in every Sunday newspaper for the full twelve months. The placement will be placed in local and national newspapers; such as The Las Vegas Sun, LA Times, and Havsu Weekly. The Print ad will appear on three social networking sites; facebook, four square, and myspace. The ads will provide a “like and follow” bottom. This will appear, per-click, so every five hours of the day the Captain Hunk ad will re-appear where ever the network has it placed. The social networking advertisements will run throughout the full twelve-month plan
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