The Big Idea!

“THE BIG IDEA”

The concept for Captain Hunk is to change a children’s cereal and make it targeted towards woman ages 21-35 years old. Why do only the children have all the fun? Especially, when it comes to breakfast cereal. “Being concise is critical, my mother used to call it “short and sweet”.”(Adverting by Design, page 99) The campaign of Captain Hunk is exactly that. The cereal will transform from a fun, not sexual PG rated children’s play land; to a woman’s dream “or play land”. Making the cereal related to a romance novel is the big idea for this cereal. Turning the normal captain crunch character into the most incredible man, “Captain Hunk.” Keeping the product character, “Captain Hunk” as a cartoon will be able to leave your mind at imagination ready. “A cartoon is a single panel pictorial of drawing (also called a cartoon strip) that tells a very short story or comments on tropical event or theme.”(Page 118) Having the commercial flow from realistic to a cartoon, is what make this campaign unique and will attract woman consumers. "A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangements of graphic elements(type and visuals) in relation to one another and to the format.(Page 152) Captain Crunch to Captain Hunk; pointing out how healthy Captain Hunk truly is. Setting your self from your competitor, being original and inventive is how Captain Hunk will stand out from the rest. This is cereal re-invented; Captain Hunk