"The tag-line is the catchphrase that conveys the brand or group's benefits or spirit and expresses an umbrella theme or strategy for a campaign or a series or campaigns;it's also is called a claim, end line,slogan, or strap line."(Page 100) The Tag-line or slogan for Captain Hunk is...
This is cereal Reinvented; Captain Hunk. A woman's Fantasy.
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