Tuesday, January 25, 2011

Eoc week 3


Eoc week 3

Tabaco Advertisements

In this advertisement Santa Clause has a present and what might this present be, but a carton of Camel Cigarettes. The scenario in this advertisement is that you should give everyone carton of Camel cigarettes for Christmas. “There is no other way to say Merry Christmas.” The people or group this advertisement is referring to or targeted towards; is everyone who loves Christmas. Who has the love of Christmas a much as “old Saint Nick.” The goal of this advertisement is, for people; who ever it is mom, dad, friend, colleague, and neighbor to buy a carton of Camel Cigarettes as a Christmas gift. They are saying, “ Santa Say’s it’s ok!” Santa Clause would gift Camel cigarettes, so should you. Their perceptions of this advertisements is that it’s so merry is very simple, but for this time period effective. Santa who loves children and brings happiness and joy to all of the children around the world likes Camels. That he would gift them, so should the consumer! I think the out come of their advertisement is to share, the happiness and joy of Christmas by, giving a carton of camel cigarettes!

Sunday, January 16, 2011

BOC- Week 1

I'am fashion..... Everything that has to-do with Southern California I LOVE, the beach, the sun, the rain, the desert, the whole atmosphere. From the skater, surfers, to the dirt bike riders, to the kid who is just unsure, who wants to look nice. I get my inspiration from all of these aspects. I understand that everyone has their own style. I design my cloths with all of these factors in mind. I have two clothing lines in process, one for young woman. The ages of thirteen to twenty-two. The second line is baby clothing. I always see the same generic clothing on children I want to change that. I think every baby and toddiler has its own personality. I want to express that. They should not dress the same because they are not the same person. Regardless of age. I am taking woman’s motocross fashion to actual fashion. Girls are just as equal as boys, but why do there sporting cloths have to look the same? I am going to make things more stylish to ware. With Bmk Fashions my goal is set on personality and how everyone has his or her own. I will utilize their personalities into my clothing!

Tuesday, January 11, 2011

Eoc: Week 1


Week 1:BOC


Volkswagen Lemon add! Why is this important?
This ad is known as the, “Lemon” ad, this ad first premiered in 1960. This ad had impacted advertisements, for all. When you look at this add you may think that this is bad for Volkswagen, or why is this important?
Volkswagen was founded in 1937, at this time German cars were still based on luxury. These cars were; big, spacious and not affordable. During the 1930’s Germans could barely afford a scoters. They wanted to reach a bigger market, so what they did was hoped on the band wagon of smaller cars. German engineering would never believe the future ahead. In the early 1960’s Volkswagen made a new car, we know it now as the “Beetle”, “The Bug”. This was the car to catch that unreachable market. During the 1960’s DDB advertisement agency did a ad for Volkswagen, Lemon. The reason why this ad is so important to advertising is because it had humor. Adverting in the 1960’s were there to pursue the audience, not grab the attention. This ad agency changed that by creating a humors ad. The idea of this ad was to grab the audience’s attention rather than pursue them! With that notion DDB advertisement agency changed the attitude of advertisements. “We plucked the lemons; you get the plums.”