Captain Hunk
Cereal seems to always have the save age group targeted, Kids. They have the tricky Rabbit, the hopping cool frog, Cavemen characters, and many more. The only cereals that target women of ages 21 to 35 is the healthy, plain cereal that you need to loose you taste buds just to enjoy. What if we took a child symbol and turn it into the dream men for all middle age women? Recipe is to take Captain Crunch and add a little studness from Fabio.
"The key to coming up with a great ad is finding that one clear,concise, engaging idea."(Page103)
The Commercial will start with a woman, named Jane, looking for something to eat. She pours a bowl of Captain Crunch for her kid, and then pours a bowl for herself. Jane then sits down and takes a bit of the delicious cereal. As she takes the bit we zoom into her eye, bringing us to a wonderful daydream. Jane is now on a ship in the middle of the ocean. Wearing a white flowing dress she turns around to see Captain Hunk. Captain Hunk stands tall, with glistening muscles covering his body, and has captain crunches head, hat and all, but has long shimmering hair flowing out from his captain’s hat. The only other clothing he is wearing is his tight pirate, ripped up, pants. Jane rubs her hands across his washboard abs, as he grabs her and pulls her close. She then hears her sons voice yell “Mommy” and snaps out of her great daydream to be sitting back in her kitchen. Jane takes another bit of the Crunch with a big smile on her face.
The point of this is to show that Captain Crunch isn’t just for children. It can be fun for even the mothers who have the kids, or even just woman in general who want a great tasting cereal to eat.
Where can I watch this comercial? I can't find it in YouTube.
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