Isolated Tobacco Advertisement
The scenario in this ad is a lighter with a R.I.P on the front of it. Rest in peace, signifies death, the lighter is also lite up. The lighter is the vocal point of this advertisement, having the lighter huge makes you know this is the idea or theme of this ad. The setting in this ad is very vocal, they make the background black so you know it dignifies a dark scene. The color black is associated with death, darkness, and depression they really exaggerated the use of the color. The Lighter is a concert lighter, looks like a tomb stone. The group this ad is focused on is everyone who may smoke and who doesn’t. This is a anti-smoking ad, directed towards. Getting people to know the severity of smoking; that smoking kills. Every time you light up a cigarette, you are lighting up towards your grave. A lighter is a significant tool while smoking, you need the lighter to smoke. The lighter is a tool that which makes you closer to your grave. The out come is that when you light up you will die. This ad is very direct down to the point.
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