Captain Hunk
Cereal seems to always have the save age group targeted, Kids. They have the tricky Rabbit, the hopping cool frog, Cavemen characters, and many more. The only cereals that target women of ages 21 to 35 is the healthy, plain cereal that you need to loose you taste buds just to enjoy. What if we took a child symbol and turn it into the dream men for all middle age women? Recipe is to take Captain Crunch and add a little studness from Fabio.
"The key to coming up with a great ad is finding that one clear,concise, engaging idea."(Page103)
The Commercial will start with a woman, named Jane, looking for something to eat. She pours a bowl of Captain Crunch for her kid, and then pours a bowl for herself. Jane then sits down and takes a bit of the delicious cereal. As she takes the bit we zoom into her eye, bringing us to a wonderful daydream. Jane is now on a ship in the middle of the ocean. Wearing a white flowing dress she turns around to see Captain Hunk. Captain Hunk stands tall, with glistening muscles covering his body, and has captain crunches head, hat and all, but has long shimmering hair flowing out from his captain’s hat. The only other clothing he is wearing is his tight pirate, ripped up, pants. Jane rubs her hands across his washboard abs, as he grabs her and pulls her close. She then hears her sons voice yell “Mommy” and snaps out of her great daydream to be sitting back in her kitchen. Jane takes another bit of the Crunch with a big smile on her face.
The point of this is to show that Captain Crunch isn’t just for children. It can be fun for even the mothers who have the kids, or even just woman in general who want a great tasting cereal to eat.
Tuesday, February 22, 2011
Tuesday, February 15, 2011
EOC-WEEK 6 CHIM CHIM CHER-EE
1.Pick-o-Pay:
2. fluoride(s)
(fl r´īd),
n a salt of hydrofluoric acid, commonly sodium or stannous (tin).
3. Hexachlorophene: Also known as Nabac or disafectant
4. GL-70, was an additive in tooth paste in the 50’s. The tooth paste was know to block odor and decay.
5. Dermasil: skin loction
6. Vitrol-D:Tooth Paste
7. Lanolin wave: Permanent wave, Hair product.
8.Boo Boop: SOUND EFFECT FOR RAZOR COMPANY.
9. Tufsyn: Good Year tires from 1963
10. RETSYN®a combination of Partially Hydrogenated Cottonseed Oil, Copper Gluconate and Flavoring.
11. Acrylan
12.Marfac
13.MELMAC: Marine Educatonal Loan Marketing Corp.
14. Orlon: A trade mark for an acrylic fiber or yarn made from this fiber.
15.Korlan: A fruit , round, oval.
16. Accutron: A watch from 1960’s this line of watch came from the brand Bulova.
17.Teflon: Non-Stick surface.
18. Ban-Lon: Syhtentic yarn used in retail clothing.
19. Blue Magic whitener : Cheer Laundry detergent.
20. FastBack: A type of car.
21. Wide Track: The framing of a car.
22. Autronic :Eye: Automatic dimming headlights.
23. Platformate
24.It goes two miles:
25. Nasograph
26. Naugahyde: Artificial leather.
27.Jolly and Green: The Jolly Green Giant campaign.
28. tiger who causes my gas tank to flood: A type of flood in with a car would have.
29.White Knight: Often appeared in commercials.
30. Man with the Eyepatch: Type of logo, company invented the button down shirt.
31. “That nut who flies into the front seat for Hertz” television ad for Hertz Car rental. Fly into a car.
2. fluoride(s)
(fl r´īd),
n a salt of hydrofluoric acid, commonly sodium or stannous (tin).
3. Hexachlorophene: Also known as Nabac or disafectant
4. GL-70, was an additive in tooth paste in the 50’s. The tooth paste was know to block odor and decay.
5. Dermasil: skin loction
6. Vitrol-D:Tooth Paste
7. Lanolin wave: Permanent wave, Hair product.
8.Boo Boop: SOUND EFFECT FOR RAZOR COMPANY.
9. Tufsyn: Good Year tires from 1963
10. RETSYN®a combination of Partially Hydrogenated Cottonseed Oil, Copper Gluconate and Flavoring.
11. Acrylan
12.Marfac
13.MELMAC: Marine Educatonal Loan Marketing Corp.
14. Orlon: A trade mark for an acrylic fiber or yarn made from this fiber.
15.Korlan: A fruit , round, oval.
16. Accutron: A watch from 1960’s this line of watch came from the brand Bulova.
17.Teflon: Non-Stick surface.
18. Ban-Lon: Syhtentic yarn used in retail clothing.
19. Blue Magic whitener : Cheer Laundry detergent.
20. FastBack: A type of car.
21. Wide Track: The framing of a car.
22. Autronic :Eye: Automatic dimming headlights.
23. Platformate
24.It goes two miles:
25. Nasograph
26. Naugahyde: Artificial leather.
27.Jolly and Green: The Jolly Green Giant campaign.
28. tiger who causes my gas tank to flood: A type of flood in with a car would have.
29.White Knight: Often appeared in commercials.
30. Man with the Eyepatch: Type of logo, company invented the button down shirt.
31. “That nut who flies into the front seat for Hertz” television ad for Hertz Car rental. Fly into a car.
ECO WEEK 6 "SELLING A CAR."
The 1967 Chevy Impala. “The car for men, when men were men!”
The 1967 Chevy Impala was a more spacious, and luxurious than the average car. Some people even dared to call it a family car. The Chevy Impala was made for one thing and one thing only, to drive in style with some muscle. With a V-8 6.5 liter engine, its maximum powers reaches up to 4800 rpm. So just imagine this going from 0 to 60 in only 9.10 seconds or reaching ¼ of a mile in only 17 seconds. Now does not sound like a family car, what do you think? This car is the sexiest thing you’ve ever seen. When you get in this car you will never want to get out. Sitting in this car will make you feel like home. With the energy absorbing steel columns, you are safe in convertible while driving in an uncertain world.
The Chevy impala the perfect mix between beauty and muscle!
Tuesday, February 8, 2011
EOC Week 5; The Best and Worse Super Bowl Commercial
Eoc Week 5; The Best and Worse Super Bowl Commercials 2011
The best Super Bowl commercial for 2011 was the, “Ozzy and Bieber Commercial.” In my option this was one of the most memorable commercials of the super bowl. The commercial was for Best Buys new, “ buy back promotion.” They explained in this commercial that, “technology is ever changing, don’t get left behind.” Best Buy in this commercial had an older celebrity trying to describe a new technology like the, “6g network.” Ozzy Osborn was having trouble with the, “6G”so they brought in a replacement. They replaced, Ozzy Osborn with one of the new hottest teen celebrity today, “ Justin Bieber.” In the end Ozzy, Sharon Osborn, and “older Justin” they are talking to each other, asking what is, “6G” and “what is a Bieber.”
http://www.youtube.com/watch?v=pS9sUm5Y0sg
The Worse commercial of Super Bowl 2011, was Groupon.com commercial with Timothy Hutton. This commercial was is for getting half off food in your area, well for half the price. This commercial according to sbnation.com this is the number one worst commercial, and they could have not gotten it right. I wouldn’t have remembered this commercial if it wasn’t from google.com. Being every businesses target market, they should have picked a younger actor, and well a younger actor. This commercial was boring, not impressive. The cinematography was not impressive either. So let hope if Groupon.com is still in business they can do better. Will this commercial be the last one ever? Who knows, only time will tell.
http://www.sbnation.com/2011-super-bowl/2011/2/7/1979894/superbowl-commercials-2011-worst-groupon-homeaway-pepsi
The best Super Bowl commercial for 2011 was the, “Ozzy and Bieber Commercial.” In my option this was one of the most memorable commercials of the super bowl. The commercial was for Best Buys new, “ buy back promotion.” They explained in this commercial that, “technology is ever changing, don’t get left behind.” Best Buy in this commercial had an older celebrity trying to describe a new technology like the, “6g network.” Ozzy Osborn was having trouble with the, “6G”so they brought in a replacement. They replaced, Ozzy Osborn with one of the new hottest teen celebrity today, “ Justin Bieber.” In the end Ozzy, Sharon Osborn, and “older Justin” they are talking to each other, asking what is, “6G” and “what is a Bieber.”
http://www.youtube.com/watch?v=pS9sUm5Y0sg
The Worse commercial of Super Bowl 2011, was Groupon.com commercial with Timothy Hutton. This commercial was is for getting half off food in your area, well for half the price. This commercial according to sbnation.com this is the number one worst commercial, and they could have not gotten it right. I wouldn’t have remembered this commercial if it wasn’t from google.com. Being every businesses target market, they should have picked a younger actor, and well a younger actor. This commercial was boring, not impressive. The cinematography was not impressive either. So let hope if Groupon.com is still in business they can do better. Will this commercial be the last one ever? Who knows, only time will tell.
http://www.sbnation.com/2011-super-bowl/2011/2/7/1979894/superbowl-commercials-2011-worst-groupon-homeaway-pepsi
Tuesday, February 1, 2011
Boc- week 4
Isolated Tobacco Advertisement
The scenario in this ad is a lighter with a R.I.P on the front of it. Rest in peace, signifies death, the lighter is also lite up. The lighter is the vocal point of this advertisement, having the lighter huge makes you know this is the idea or theme of this ad. The setting in this ad is very vocal, they make the background black so you know it dignifies a dark scene. The color black is associated with death, darkness, and depression they really exaggerated the use of the color. The Lighter is a concert lighter, looks like a tomb stone. The group this ad is focused on is everyone who may smoke and who doesn’t. This is a anti-smoking ad, directed towards. Getting people to know the severity of smoking; that smoking kills. Every time you light up a cigarette, you are lighting up towards your grave. A lighter is a significant tool while smoking, you need the lighter to smoke. The lighter is a tool that which makes you closer to your grave. The out come is that when you light up you will die. This ad is very direct down to the point.
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