“Traditionally, advertisement agencies created advertisements and controlled the advertising for the brand,” (Advertising by Design: Page 12) Yes, but ultimately the consumers likes and dislikes drive the agencies to create their products advertisements. Healthy competition, between companies, drives which way the advertisement is going." There is no exit from social responsibility-everyone is accountable."(Page 12) Knowing your competitions is key. Captian Crunch when targeted towards woman ages 21-35 the key competition is Kellogg’s brand, Kashi Go Lean, and General Mills cereal. They all offer the main idea of health and well being. They all have their own spin on each product which is “their brand campaign.”(Below) The challenges these brands face is their lack on taste. Even though they lack on taste they improve themselfs by the life style they offer. Being heart healthy, loosing weight, and putting a smile on your face. "The more people work with the brand, the more those people will use as well as feel loyal to that brand."(Page 12).When eating these cereals consumers are willing to compromise on taste, to be able to feel how the bran promises. "What is unethical is almost easier to identify than what is ethical."(Page112)
Kellogg brand
Special K: Is a low fat cereal made by the Kellogg brand. The cereals target market is woman of 25-45 years of age. This cereal offers to lose 10 pounds in two weeks by replacing one meal with one bowl of cereal. Now special k offers wide range diet products to eat with their cereal. They have shakes, meal bars, and so much more. They offer a healthy living life style for woman.
http://www.specialk.com/
Kashshi go lean
Kashi Go Lean Crunch: Is an new cereal that is hitting the shelves in a big way. Kashi is committed to healthy eating, their campaign is, “committed to healthy eating cause exercising isn’t easy.” Kashi is constantly is going through so many different promotions to make they’re name huge. For example Kashi Go Lean cereal is having their newest promotion that if their cereal, “doesn’t make you smile they’ll give you a new box to try!” With only nine grams of fat, and eight grams of fiber.
http://www.kashi.com/products/golean_crunch
General Mills Cereal
Cheerios, Honey nut Cheerios, Cinnamon Cheerios, and chocolate Cheerios are all products of General Mills brand, they all offer the same thing lowering your Cholesterol by eating their product. General mills have prove and stands by that their cereals will help lower your cholesterol. General Mills, “The Big G Cereal” stand byt to be on of the most socially responsible foods. http://www.generalmills.com/en/Responsibility.aspx
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