“Advertising has become more ubiquitous than ever, as advertisers try to find new ways to get their message through.” (Page 02) That’s why when coming up with the advertising campaign for Captain Hunk; I have chosen some of the more traditional ways of advertising. “Advertising communications depends on a synergy of visuals and verbal competes.”(Page 208) Captain Hunk will appear though out the media stream. The ad will be printed in magazines like; Cosmopolitan magazines, Glamour Magazine, Redbook, and Parenting Magazines. New Paper ads will also take part in the campaign, having insert page in the Sunday news paper will assure busy moms see the ad. “Outdoor boards are a must be understood quickly and read from a distance, as people, drive or walk by.” (Page 214) Placing outdoor billboard though out the city area of Las Vegas, Nevada, will assure a dynamic verity of consumers who will see it. “A storyboard is a series of drawings, sketches, or photographs of key shots of a planned television commercial, accompanied by text, used to visually explain an idea.” (Page 223) Commercials are a very important element to a campaign like Captain Hunk. The most basic element, after the idea, to a commercial is the storyboards. Within the storyboards are the drawings showing the idea. “The visuals are drawn inside small frames, in proportion to a screen; and action, sound or special effects, and dialogue is written underneath or next to each frame.” (Page 223) social media ads also will be a part for this advertising campaign. Placing ads throughout different social media sites, like face book, foursquare, and even myspace. “The internet is a 24/7 global medium that will become even more important in starting conversations, building communities, influencing pop culture, and informing and connecting people worldwide.”(Page 226) “ People go online for a reason, whether practical, social, or for diversion. When a brand or group hampers someone’s pursuit, it is not good for anyone.” (Page 242) Social networking is forever evolving, now you can be connected to social media through your cell phone now. “The most important thing to realize about mobile phone is that most people have one, and they have one with them most hours of the day and night.”(PAGE 236) Which means reaching the target audience will be easier. “Mobile phones can be used in a variety of ways.” (Page 236)
Each of these promotions will happen each through a one-year media plan. First the commercial will run through out the full year. Once a week each month for the full 12 months, airing on local channels. The print ads will happen with in first four moths of the year. Starting with Cosmo, glamour, Redbook, and parenting magazine, than the ad will re-run in the same order for another for the next four months in the year. Having a full eight-month run in major magazines. The newspaper placement will be in every Sunday newspaper for the full twelve months. The placement will be placed in local and national newspapers; such as The Las Vegas Sun, LA Times, and Havsu Weekly. The Print ad will appear on three social networking sites; facebook, four square, and myspace. The ads will provide a “like and follow” bottom. This will appear, per-click, so every five hours of the day the Captain Hunk ad will re-appear where ever the network has it placed. The social networking advertisements will run throughout the full twelve-month plan.
